Lyndsay Weir, the chief of analytics and insight at Barilla, believes that the key to success in data analytics lies in asking “so what?” beyond just charts and spreadsheets. She emphasizes the importance of understanding the business question and getting to the action that is needed. Weir’s team at Barilla consists of data scientists, analytics professionals, and insight specialists who work together to turn data into valuable business insights.
Weir stresses the importance of prioritizing projects that have a significant impact on the business rather than being overwhelmed by individual department requirements. She believes in connecting all the dots and driving change through cross-functional collaboration. Additionally, she highlights the need for top-level buy-in and understanding both the technical and corporate aspects of data analytics.
While data is often seen as a cost center, Weir argues that it should be viewed as a value center that can drive business success. She suggests that storytelling around the data science journey and demonstrating the impact of data on business outcomes can help change this perception. In terms of building the data talent pipeline, Weir emphasizes the importance of increasing diversity, particularly by encouraging more women to pursue careers in data science.
Overall, Weir believes that increasing the pipeline of talent in data science requires a collective effort from organizations, leaders, champions, and peers. By providing opportunities and support to individuals from diverse backgrounds, the data industry can ensure a more inclusive and vibrant talent pool for the future.