In recent news, several IT companies have recognized the potential to target dissatisfied VMware users following the acquisition of VMware by Broadcom. Broadcom’s strategy to transition from perpetual licenses to software subscriptions, as well as changes in licensing and price increases, have created an opportunity for rival companies to attract customers. One such company, Nutanix, made an announcement at the Next 2024 conference about their new offering called Nutanix Cloud Platform for Dell PowerFlex. This platform combines Nutanix’s Cloud Platform for compute with Dell PowerFlex for storage, providing flexibility and choice for customers. Nutanix’s decision to support Dell PowerEdge network attached storage shows a shift in strategy to capitalize on the changes brought about by the Broadcom acquisition. However, switching virtual machine hypervisors is not a simple task and requires careful planning and training for IT admins. Despite the challenges, some organizations are considering migrating to hyperconverged infrastructure and are looking for third-party support. Rimini Street has identified an opportunity to offer support to VMware customers with perpetual licenses who are paying high maintenance fees. JSR Corporation, a global chemical manufacturer, is one such company that sees value in Rimini Street’s support services for their existing VMware products. Overall, there is a growing recognition among IT firms of the potential to attract dissatisfied VMware users and provide alternative technology and support services.