In recent years, high-profile cyber attacks and data breaches have raised awareness of security issues among the general public. A new study by identity specialist Okta found that 93% of consumers are worried about digital identity theft. Okta surveyed over 4,000 European consumers and discovered that 54% had become more aware of their digital footprint in the past year, citing the increase in cyber attacks and growth in artificial intelligence as key reasons.
Concerns about AI making the online environment less safe were voiced by 56% of respondents, with 59% believing it increases the likelihood of attacks targeting digital identities. Okta’s senior VP for EMEA emphasized the importance of evolving security strategies to combat identity-based attacks. The company is committed to sharing best practices to help businesses and consumers fight back against cyber threats.
While more people are using different passwords for online accounts, 11% still use the same password for everything, leaving millions at risk. Online banking accounts were a top concern for 57% of respondents, while social media and workplace accounts were perceived as less vulnerable. Many expressed a desire to improve their digital identity strategy and saw protection as a personal responsibility.
Frustration with logging into online accounts was a common issue, with 72% of respondents feeling frustrated. However, 49% indicated they would spend more money if login processes were simpler and more secure. Interestingly, 42% were open to using AI to improve the login experience, offering a potential solution for businesses looking to enhance security and user experience.