Qualcomm has launched a new brand, Dragonwing, aiming to strengthen its leadership in both consumer and industrial markets. This move highlights its commitment to diversifying its portfolio for sustainable growth. Dragonwing will focus on industrial applications, embedded IoT, networking, and cellular infrastructure. Qualcomm emphasizes that Dragonwing is more than just a name; it’s a promise to foster transformation and drive industry growth.
In an era where businesses struggle to adapt to new technologies and digital systems, the Dragonwing suite promises to enhance productivity and competitiveness worldwide. It delivers edge intelligence through custom AI hardware and software designed specifically for various industries. These IoT solutions aim to simplify complexity, promote smarter decision-making, and optimize operational efficiency, ultimately serving as blueprints for industry change.
The new brand will support sectors like energy, retail, supply chain, manufacturing, and telecom, helping them innovate and scale up. Qualcomm chose the name Dragonwing and its symbol to represent “ascension, power, and acceleration,” reinforcing its focus on building a robust portfolio for industrial segments. This branding will help businesses accelerate their digital transformation confidently and set them apart from the successful Snapdragon line, according to Don McGuire, Qualcomm’s senior vice president and chief marketing officer.
McGuire pointed out that while many recognize Snapdragon, superior products exist beyond that brand. He believes it’s time to give this distinctive product line its own identity to clarify its value. As Qualcomm continues to diversify, its core technologies—AI, computing, and connectivity—now serve more industries than ever. From industrial robots to drones, that innovation deserves a fitting brand.
With Dragonwing, users gain access to cutting-edge AI, efficient computing, and top-notch connectivity tailored for speed and reliability. These tools can unlock smarter decisions, boost operational efficiency, and reduce time-to-market. This capability is especially vital for sectors like energy, retail, and telecom, empowering companies to seize new opportunities and stay ahead in competitive landscapes.
Dragonwing will make its official debut at MWC and later at the Embedded World event.