Currys, a technology retailer, has partnered with Microsoft and Accenture to develop core cloud technology infrastructure that will support AI-powered initiatives across its business. Through this partnership, Currys aims to leverage the latest AI technologies to enhance operations, improve the shopping experience, and create a better work environment for its retail workforce.
Andy Gamble, the CIO of Currys, is excited about the potential of AI, particularly generative AI, to transform the company’s operations. He believes that AI will revolutionize the retail industry and make technology more accessible to everyone. Currys has identified four key pillars for its AI strategy, focusing on colleague productivity, customer self-service, future AI use cases, and selling AI-enabled products.
As Currys embraces AI, the company is also mindful of the need to use this technology responsibly. A steering committee and a center of excellence have been established to ensure that AI is applied safely and securely across the organization. Additionally, Currys is taking steps to minimize the environmental impact of its AI initiatives, particularly in terms of energy usage and sustainability.
Currys CEO, Alex Baldock, sees AI as a significant technological advancement that will benefit staff, consumers, and shareholders. He believes that AI will help Currys better understand its customers and enhance the post-sales experience. The company is committed to intentional AI deployment, focusing on specific use cases that add value and align with its overall strategy.
Looking ahead, Currys plans to continue exploring the potential of AI and GenAI in various parts of the organization. Collaborating with partners like Microsoft and Accenture, Currys is positioning itself as a leader in AI adoption in the retail industry. Gamble is open to seeking additional support from the market to ensure Currys remains at the forefront of technological innovation.
Overall, Currys is embracing AI as a transformative technology that will drive growth, efficiency, and value creation across its business operations.