Thursday, July 3, 2025

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JetCool CEO discusses the benefits of liquid cooling in today’s data centers

GPUs are drawing more power and generating more heat to run AI workloads, leading to a rise in the use of liquid cooling in data centers. This method helps keep CPUs and GPUs running at peak performance while reducing energy consumption on fans and overall cooling needs.
JetCool, a company founded at MIT’s Lincoln Laboratory, specializes in liquid cooling using microconvective technology. Through a partnership with Dell Technologies, JetCool has introduced the SmartPlate System to Dell servers, reducing IT power consumption by up to 20%. This innovative approach to liquid cooling not only enhances performance but also significantly reduces water consumption in data centers.
Looking ahead, JetCool aims to integrate cooling technologies directly into devices for improved efficiency and greater performance. As GPU power usage continues to increase, liquid cooling is seen as a key solution to address the growing demands for heat management in enterprise data centers. By reducing ancillary loads and using innovative cooling methods, such as hot water cooling, JetCool is helping data centers adapt to the changing landscape of power consumption and cooling needs.