Tuesday, July 22, 2025

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SAP Sapphire 2024: Exploring the Many Facets of AI, Beyond Just Artificial Intelligence

At its recent annual Sapphire customer event in Orlando, SAP emphasized artificial intelligence (AI) and generative AI, making numerous announcements related to AI integration into its various solutions. The company showcased AI-generated reports in SuccessFactors and forecasts in SAP Sales Cloud as examples of how AI is enhancing its products. Additionally, SAP’s Business Technology Platform (BTP) now includes large language models from AWS, Meta, and Mistral AI in its generative AI hub.

One of the major announcements at Sapphire was the extension of SAP’s generative AI copilot, Joule, across its entire range of solutions. The company also highlighted its partnership with Microsoft, enabling Joule and Microsoft Copilot to communicate with each other seamlessly. This integration will enhance user experience and streamline processes.

SAP also announced partnerships with AWS, Mistral, Meta, Google, and Nvidia to further enhance its AI capabilities. These collaborations will help SAP leverage advanced AI models to improve its products and services. While AI was a primary focus at Sapphire, SAP is also addressing concerns surrounding legacy ERP systems and the migration to newer technologies, acknowledging the importance of supporting its longstanding customers.

Overall, SAP’s focus on AI at Sapphire demonstrates its commitment to innovation and staying at the forefront of technology trends. However, the company is also mindful of the challenges faced by its customers and is working towards addressing them discreetly. With a strong emphasis on process excellence and industry-specific expertise, SAP remains a trusted partner for businesses looking to modernize their ERP systems.